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Tag: brand vs generic

Risk Perception: How Patients Assess Generic Drug Safety
Kimberly Ashworth

Risk Perception: How Patients Assess Generic Drug Safety

Explore how patients perceive risks associated with generic drug safety. Learn why psychological biases, demographics, and anecdotes drive hesitation despite FDA bioequivalence standards.

24 Jul 2026
How to Communicate Generic Substitution to Pediatric and Senior Patients
Kimberly Ashworth

How to Communicate Generic Substitution to Pediatric and Senior Patients

Explaining generic drug substitutions to children and seniors requires more than saying 'it's the same medicine.' Learn how to communicate differences in taste, form, and appearance to avoid confusion, refusal, and dangerous errors.

21 Dec 2025

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